rujukan : Management Building Competitive Advantage 4th Edition
author : bateman Snell
m/s : 125
Langkah 1 : Establishment of mission,vision and goals.
Langkah 2 : Analisis peluang luaran dan ancaman
Langkah 3 : Analisis kekuatan dalaman and kelemahan
Langkah 4 : SWOT analisa dan strategy formulation
corporate strategy
Langkah 5 : Implementasi strategi
Langkah 6 : Kawalan strategi
Proses Pengurusan Strategik
2 comments:
SWOT analysis, quite some times not use that word.
dah tolis tue..
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