K-Economy Corporate Strategy

What is strategy?
Strategy is what a company does to sustain and grow its business value into the future.

Strategi K-Ekonomi Melaka

1. Membangunkan sumber manusia
2. Memperkukuhkan institusi
3. Infrastrukur
4. Information
   
5. Usahawan
6. Kerajaan
7. Digital Divide

Corporate Strategy : Management Building Competative Advantage

rujukan : Management Building Competitive Advantage 4th Edition
author : bateman Snell
m/s : 137

Strategy formulation dibina berdasarkan analisa SWOT bagi menggunakan sepenuhnya strength organisasi bagi menggunakan peluang ( opportunities ), menimbal balik ancaman, dan mengurangkan kelemahan .

Corporate Strategy : mengenalpasti beberapa perniagaan, market/industri yang kompeten dengan organisasi dan distribute sumber kepada semua perniaggan tersebut.Sesebuah perniagaan mempunyai 4 asas alternatif corporate strategy iaitu :

1. Concentration
2. Vertical integration
3. Concentric diversification
4. Conglomerate diversification

Concentration strategy - memberi fokus kepada sebuah perniagaan yang bersaing dalam single industri .

Vertical integration strategy - meluaskan organisasi kedalam saluran supply atau kepada distributor.

Concentric diversification - menuju ke dalam perniagaan baru yang berkait dengan core business syarikat tersebut.

Conglomerate diversification - melibatkan pengembangan perniagaan kepada perniagaan yang tidak berkait langsung.

Strategic Planning

rujukan : Management Building Competitive Advantage 4th Edition
author : bateman Snell
m/s : 125

Langkah 1 : Establishment of mission,vision and goals.
Langkah 2 : Analisis peluang luaran dan ancaman
Langkah 3 : Analisis kekuatan dalaman and kelemahan
Langkah 4 : SWOT analisa dan strategy formulation
corporate strategy
Langkah 5 : Implementasi strategi
Langkah 6 : Kawalan strategi


Proses Pengurusan Strategik

What is the strategy

source : http://www.docstoc.com/docs/2259285/What-is-the-strategy

The tactics: using the army to win the battle.

The strategy: using the battles to win the war.

A Definition of Strategy

• the direction and scope of an organisation,
• over the long term,
• which achieves advantage for the organisation,
• through configuration of its resources,
• within a changing environment,
• to meet the needs of markets, and
• to fulfill stakeholder expectations.

http://www.scribd.com/doc/9913996/Starbuck-strategic-analysis-term-paper
Xerox =http://www.scribd.com/doc/268832/Xerox-Annual-Report-2006

K-Economy Division : The Corporate Strategy

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Pengenalan

Bagi negara maju seperti Jepun, US, German dan UK kapasiti pengetahuan mereka ada tinggi. Disebabkan aras pengetahuan yang begitu tinggi di negara diorang maka kekayaan yang dibina adalah dipacu oleh pengetahuan. Pelbagai best practice dan pengetahuan baru yang terbit dan penyelidikan dan pembangunan terhasil dari pelbagai perkara menghasilkan expolorasi bidang2x baru seperti nanoteknologi, kewangan berasaskan pengetahuan, pengetahuan dalam maritm dan begitu juga explorasi angkasaraya.

Oleh yang sedemikian, dokumen ini diwujudkan agar strategi dapat dikenalpasti agar tidak hanya pengetahuan dapat dipertingkatkan tetapi serapan pengetahuan dalam semua komuniti seperti entiti perniagaan, perkhidmatan awam dan juga masyarakat dapat dipertingkatkan.

Strategy Formulation For Corporate strategy

Corporate Strategy

is primarily about the choice of direction for the firm as a whole (small one-product company and a large multi business company)

is also about managing various product lines and business units for maximum value (large multi business company)


http://www.sbmt.bsu.by/usr/makaeva%5CLectureNotes%5CStrategy_Formulation_Corporate_Strategy.ppt

Strategy formulation

• Performing a situation analysis, self-evaluation and competitor analysis: both internal and external; both micro-environmental and macro-environmental.
• Concurrent with this assessment, objectives are set. These objectives should be parallel to a timeline; some are in the short-term and others on the long-term. This involves crafting vision statements (long term view of a possible future), mission statements (the role that the organization gives itself in society), overall corporate objectives (both financial and strategic), strategic business unit objectives (both financial and strategic), and tactical objectives.
• These objectives should, in the light of the situation analysis, suggest a strategic plan. The plan provides the details of how to achieve these objectives.

This three-step strategy formulation process is sometimes referred to as determining where you are now, determining where you want to go, and then determining how to get there. These three questions are the essence of strategic planning. I/O Economics for the external factors and RBV for the internal factors.

http://en.wikipedia.org/wiki/Corporate_strategy

Corporate Strategy?

Process by which members of an organization envision its future and develop the necessary procedures and operations to achieve that future (Goodstein, 3)

Corporate strategy is a process where members envision long-term goals for an organization


How can corporate strategy be used in your organization?

1. Provides a plan
2. Establishes a pattern of actions
3. Establishes position
4. Incorporates perspective
(Henry Mintzberg)


http://www.freequality.org/sites/www_freequality_org/Documents/Training/corporate_strategy.ppt

Other refferal
http://home.att.net/~nickols/strategy_definition.htm
http://www.docstoc.com/docs/2259285/What-is-the-strategy
http://www.sewells.co.uk/_pdfs/FleetSalesMgt.pdf



Hitachi new corporate strategy : http://www.hitachi.eu/about/vision/strategy/index.html

Energy Management as a
Corporate Strategy : http://www.osisoft.com/osisoft/downloads/EnergyMgmt_WP.pdf

Developing a Corporate Strategy for Fitness and Health Promotion
Tri Fit’s Eight Step Approach http://www.trifit.com/articles/8Steps.pdf


Corporate Strategy of Kaisha http://janhoo.com/skole/university/kaisha.html

The Interaction of Business Policy, Strategy, and Architecture in System Design http://www.virtualtravelog.net/entries/2003/03/the_interaction_of_business_policy_strategy_and_architecture_in_system_design.html

SNH’s Policies and Strategies http://www.snh.org.uk/strategy/pd00.asp

Cadbury Corporate Factsheet http://www.docstoc.com/docs/1745786/Cadbury-Corporate-Factsheet

Health Research Board Corporate Strategy 2007 - 2011 http://www.hrb.ie/uploads/media/Corporate_Strategy.pdf

King's Lynn and West Norfolk Borough Council's Corporate Strategy http://www.west-norfolk.gov.uk/default.aspx?page=22798

A CORPORATE STRATEGY FOR THE WHO SECRETARIAT http://www.gfmer.ch/TMCAM/WHO_Minelli/A5.htm

PVH http://www.pvh.com/OurComp_CorpStrategy.html

National Museums Northern Ireland Corporate Strategy 2009-2012 http://www.magni.org.uk/document_library/CorporateStrategyScreeningMar09.pdf

ORR http://www.rail-reg.gov.uk/server/show/nav.78

Sony Financial Holdings http://www.sonyfh.co.jp/en/company_e/strategy.html

Alliant Energy http://www.alliantenergy.com/AboutUs/014572

IBM corporate strategy http://www-935.ibm.com/services/in/igs/pdf/corporate_strategy_for_the_new_milleninium.pdf

Strategic Choice = http://www.scribd.com/doc/8204771/Strategic-Choice