Corporate Strategy?

Process by which members of an organization envision its future and develop the necessary procedures and operations to achieve that future (Goodstein, 3)

Corporate strategy is a process where members envision long-term goals for an organization


How can corporate strategy be used in your organization?

1. Provides a plan
2. Establishes a pattern of actions
3. Establishes position
4. Incorporates perspective
(Henry Mintzberg)


http://www.freequality.org/sites/www_freequality_org/Documents/Training/corporate_strategy.ppt

Other refferal
http://home.att.net/~nickols/strategy_definition.htm
http://www.docstoc.com/docs/2259285/What-is-the-strategy
http://www.sewells.co.uk/_pdfs/FleetSalesMgt.pdf



Hitachi new corporate strategy : http://www.hitachi.eu/about/vision/strategy/index.html

Energy Management as a
Corporate Strategy : http://www.osisoft.com/osisoft/downloads/EnergyMgmt_WP.pdf

Developing a Corporate Strategy for Fitness and Health Promotion
Tri Fit’s Eight Step Approach http://www.trifit.com/articles/8Steps.pdf


Corporate Strategy of Kaisha http://janhoo.com/skole/university/kaisha.html

The Interaction of Business Policy, Strategy, and Architecture in System Design http://www.virtualtravelog.net/entries/2003/03/the_interaction_of_business_policy_strategy_and_architecture_in_system_design.html

SNH’s Policies and Strategies http://www.snh.org.uk/strategy/pd00.asp

Cadbury Corporate Factsheet http://www.docstoc.com/docs/1745786/Cadbury-Corporate-Factsheet

Health Research Board Corporate Strategy 2007 - 2011 http://www.hrb.ie/uploads/media/Corporate_Strategy.pdf

King's Lynn and West Norfolk Borough Council's Corporate Strategy http://www.west-norfolk.gov.uk/default.aspx?page=22798

A CORPORATE STRATEGY FOR THE WHO SECRETARIAT http://www.gfmer.ch/TMCAM/WHO_Minelli/A5.htm

PVH http://www.pvh.com/OurComp_CorpStrategy.html

National Museums Northern Ireland Corporate Strategy 2009-2012 http://www.magni.org.uk/document_library/CorporateStrategyScreeningMar09.pdf

ORR http://www.rail-reg.gov.uk/server/show/nav.78

Sony Financial Holdings http://www.sonyfh.co.jp/en/company_e/strategy.html

Alliant Energy http://www.alliantenergy.com/AboutUs/014572

IBM corporate strategy http://www-935.ibm.com/services/in/igs/pdf/corporate_strategy_for_the_new_milleninium.pdf

Strategic Choice = http://www.scribd.com/doc/8204771/Strategic-Choice